Google Ads
Search, Shopping, Display, YouTube and Performance Max campaigns that capture high-intent demand and put you in front of customers at the moment they’re ready to act.
PPC & Paid Media.
PPC & Paid Media
Paid campaigns engineered for profitable growth.
Paid media is the fastest way to put your business in front of ready-to-buy customers — but only when every click is tracked, every pound is accountable and every campaign is built around return, not vanity metrics.
Too many advertising accounts quietly leak budget: broad targeting, untracked conversions and “set and forget” campaigns that burn cash without proving their worth. HARNOVA takes the opposite approach. We treat your ad spend like an investment, building campaigns on Google Ads, Meta and beyond that are measured against real commercial outcomes.
From keyword and audience research to conversion tracking, remarketing and relentless optimisation, you get a paid media programme where you can see exactly what every campaign earns — in leads, sales and return on ad spend.
ROAS
Every campaign measured on return
100%
Conversion-tracked from day one
CPA
Focused on lowering cost per acquisition
Multi
Google, Meta & more under one plan
UK
Based in Salisbury, serving the UK
// What's Included
Everything that goes into your paid media.
We don’t just “run ads”. Each account is structured, tracked and optimised around your margins and goals — so spend turns into measurable revenue.
Meta Ads
Facebook and Instagram campaigns with precise audience targeting, scroll-stopping creative and full-funnel structures that build demand and drive conversions.
Remarketing & Retargeting
We re-engage visitors who didn’t convert the first time with tailored messaging across Google and social — recovering lost sales at a far lower cost.
Conversion Tracking
We implement accurate tracking for calls, forms, sales and revenue — so every campaign is tied to real outcomes, not guesses or vanity clicks.
Keyword & Audience Research
We find the searches and audiences worth paying for, and build out negative keywords and exclusions to stop budget leaking on irrelevant clicks.
Landing Pages & Testing
We align ads with high-converting landing pages and continuously A/B test copy, creative and bids to drive down cost per acquisition and lift ROI.
// Our Approach
How we run your campaigns.
A transparent, ROI-driven process that turns budget into measurable results — with clear reporting at every stage.
01
Audit & Goals
We audit your existing accounts and tracking, understand your margins and define the targets that matter — cost per lead, cost per acquisition and return on ad spend.
02
Research & Strategy
We research keywords, audiences and competitors, then design a channel and budget plan with the campaign structure and messaging most likely to convert profitably.
03
Build & Track
We build campaigns, ad groups, creative and landing pages, and implement watertight conversion tracking so results are measurable from the very first click.
04
Launch & Optimise
We launch, then actively manage bids, budgets, audiences and creative — cutting waste, scaling winners and steadily improving cost per acquisition and ROAS.
05
Report & Scale
You get clear, jargon-free reporting tied to revenue, plus recommendations on where to invest more so your best-performing campaigns can scale with confidence.
// What You Get
Accountable spend, not guesswork.
- Full account & tracking audit
- Keyword & audience research
- Campaign & budget strategy
- Google & Meta campaign build
- Ad copy & creative concepts
- Conversion tracking setup
- Remarketing & audience lists
- Landing page & A/B test recommendations
- Ongoing optimisation & management
- Transparent ROI reporting
// Platforms We Run
The right platform for every goal.
Your strategy decides where to advertise, how much to invest and how each platform supports the others — all measured against the same revenue goals.
Google Search Ads
Capturing high-intent demand from people actively searching for what you sell, with tightly-structured campaigns that maximise quality and conversions.
Shopping & Performance Max
Product-led campaigns for e-commerce that put your catalogue in front of buyers across Google’s full network and drive measurable sales.
Meta (Facebook & Instagram)
Demand generation and conversion campaigns with rich targeting and creative that build audiences and drive leads and sales.
Remarketing
Re-engaging visitors and past customers across search, display and social to recover lost conversions at a lower cost.
LinkedIn & B2B
Precision targeting by job title, industry and company for B2B advertisers who need to reach decision-makers and generate quality pipeline.
YouTube & Display
Video and display campaigns that build awareness, support remarketing and keep your brand front of mind throughout the buying journey.
// Why It Matters
What profit-focused PPC changes.
Fast, Predictable Results
Unlike organic channels, paid media can generate qualified traffic and leads within days — with budgets and targeting you control.
Less Wasted Spend
Tight targeting, negative keywords and constant optimisation stop budget leaking on clicks that were never going to convert.
Higher ROAS
By measuring return on every campaign and scaling what works, your return on ad spend climbs instead of plateauing.
Full Visibility
Accurate conversion tracking means you can see exactly what every pound earns — in leads, sales and revenue, not vanity metrics.
Reach Ready Buyers
Search and remarketing put you in front of people already looking for what you offer — at the exact moment they’re ready to act.
Ready to Scale
When a campaign is profitable and tracked, you know exactly where to invest more — so growth is confident, not a gamble.
// Who It's For
Built for ambitious UK advertisers.
Whether you’re launching a new product, generating leads or scaling an e-commerce store, profit-focused paid media gives you a controllable engine for growth. We work with organisations of all sizes across many sectors.
// FAQ
PPC & paid media questions.
How much should I budget for PPC?
It depends on your market, competition and goals. We recommend a budget that’s large enough to gather meaningful data and reach your target audience, but we always start with clear targets for cost per acquisition and return on ad spend so spend stays accountable. We’ll suggest a sensible starting budget after auditing your goals.
How quickly will I see results from paid media?
Paid media is one of the fastest channels — campaigns can drive traffic and conversions within days of launch. That said, the first few weeks are usually a learning and optimisation phase as we gather data, refine targeting and improve cost per acquisition before scaling.
Should I use Google Ads or Meta Ads?
Often both, but for different jobs. Google Search captures people actively looking for what you offer, while Meta is powerful for building demand and reaching the right audiences with engaging creative. We recommend the mix that best matches your goals, audience and budget — and measure each on the same revenue targets.
How do you measure whether campaigns are working?
Everything is built around conversion tracking tied to real outcomes — calls, form submissions, sales and revenue. We report on metrics that matter, such as cost per lead, cost per acquisition and return on ad spend, so you always know exactly what your spend is earning.
Do I own my ad accounts and data?
Yes, always. We build and manage campaigns within your own Google Ads and Meta accounts, so you keep full ownership of your accounts, history and data — even if you ever move on. Get in touch for a tailored proposal.
// Related Services
Make every click count.
Paid media performs best when it’s part of a connected plan. These services strengthen your campaigns and the pages they drive traffic to.
Ready to make your ad spend work harder?
Let’s review your campaigns and find where budget is being wasted and where the real growth is hiding. Book a no-obligation PPC audit with our UK team today.